What is the marketing funnel?
Mirza Ahtsham
Last Update 3 tahun yang lalu
The marketing funnel is a visualization of the customer journey from awareness to conversion. It typically consists of several stages:
- Awareness: The stage where customers become aware of the brand or product.
- Interest: Customers show interest and start considering the product or service.
- Consideration: Customers research and compare different options before making a decision.
- Conversion: The stage where a customer makes a purchase or completes a desired action.
- Loyalty and Advocacy: After the purchase, satisfied customers may become loyal to the brand and advocate for it.