What is a marketing mix?
Mirza Ahtsham
Last Update 2 years ago
The marketing mix, also known as the 4Ps, is a framework used to develop a marketing strategy. It consists of four elements:
- Product: The goods or services a company offers to its target market.
- Price: The amount customers are charged for the product or service.
- Promotion: The methods used to communicate and promote the product to the target audience.
- Place: The distribution channels and locations where customers can access the product.