What are some key components of local SEO?
Mirza Ahtsham
Last Update 2 jaar geleden
Key components of local SEO include:
- Google My Business (GMB) optimization: Claiming and optimizing the Google My Business listing with accurate business information, such as name, address, phone number, and hours of operation.
- Local keyword research: Identifying relevant keywords that include location-specific terms to target local search queries.
- Local citations: Ensuring consistent business information (NAP - Name, Address, Phone number) across various online directories and platforms.
- Local link building: Acquiring backlinks from local websites, directories, and publications to increase local relevance and authority.
- Online reviews and reputation management: Encouraging and managing customer reviews on platforms like Google, Yelp, and other industry-specific review sites.
- Location-specific content: Creating content that is relevant to the local audience and showcases the business's involvement in the community.
- Mobile optimization: Ensuring the business website is optimized for mobile devices, as many local searches are performed on smartphones.