How can SEO performance be measured?
Mirza Ahtsham
Last Update 3 years ago
SEO performance can be measured using various key performance indicators (KPIs), such as:
- Organic Traffic: The number of visitors who arrive at the website through non-paid (organic) search engine results.
- Keyword Rankings: Tracking the positions of target keywords in search engine results over time.
- Click-Through Rate (CTR): The percentage of users who click on a website's link after seeing it in search results.
- Bounce Rate: The percentage of visitors who leave a website after viewing only one page.
- Conversion Rate: The percentage of visitors who complete a desired action, such as making a purchase or filling out a form.
- Backlink Profile: Assessing the quality and quantity of inbound links to the website.