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SMM (Social Media Marketing)

Last Update il y a 2 ans

What is social media marketing? Why is social media marketing important for businesses? What are some popular social media platforms for marketing? What types of content can businesses share on social media? How can businesses effectively engage with their audience on social media?

How can businesses measure the effectiveness of their social media marketing efforts?

Mirza Ahtsham

Last Update il y a 2 ans

Businesses can measure the effectiveness of their social media marketing efforts using various key performance indicators (KPIs), such as:

  1. Reach: The number of unique users who have seen a post or ad.
  2. Engagement: The total likes, comments, shares, and clicks on a post or ad.
  3. Click-Through Rate (CTR): The percentage of people who clicked on a link or call-to-action in a post or ad.
  4. Conversion Rate: The percentage of visitors who completed a desired action, such as making a purchase or signing up for a newsletter.
  5. Return on Investment (ROI): The revenue or value generated from social media marketing efforts compared to the cost of investment.

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